Articles on launching your cosmetic brand

Launching your cosmetic brand means making a series of decisions that depend on one another: positioning, first range, budget, packaging, then market launch. This category supports brand creators, whether they start from a simple idea or from a distribution network already in place.

The recommended starting point is our guide creating your cosmetics brand in Tunisia, which goes through the steps in order, from registering the name to the first batch. The section then explores each step in depth and the mistakes that cost months. The budget is addressed head-on: what to set aside for packaging, market launch and communication, beyond the manufacturing cost alone.

Before developing anything, five benchmarks deserve to be set: target audience, product promise, retail price, starting volume and overall budget, marketing included. To be supported throughout the journey, from identity to finished product, see our cosmetic brand development offer.