A baby and mother range addresses two audiences with distinct needs: the infant, for bathing, changing and everyday care, and the pregnant woman or new mother, with belly care, nursing balm and body cream. Before fixing the list of products, the brand specifies for each one the use, the area of application and the target age: these three choices then guide the ingredients, the texture and the label statements.
For children under three, the European framework weighs from the development stage: a safety assessment specific to this age, monitoring of microbiological quality, regulated substances and precautions for use (details below). An oleo-calcareous liniment, a nappy cream or a cleansing water is therefore not designed as a simple variant of an adult care product: the preservation system, any fragrance and the container are decided according to these requirements.
We manufacture the entire range in our laboratory in Tunisia and prepare, for each product, the product information file and the CPNP notification. Our advice: start with one or two well-positioned products, for example a nappy cream and a body and hair wash gel, then expand based on customer feedback. And only order the bottles or tubes once their compatibility with the formula has been validated.