A shampoo, a conditioner or a hair mask is judged first in use: the way it lathers, spreads, rinses and leaves the hair when detangling. Behind these sensations lie precise formulation choices: the surfactant system that cleanses, the conditioning agents that deposit on the fibre, the viscosity that gives it body in the bottle. For a brand, a pharmacy or a distributor, these choices determine the positioning of the product as much as its cost.
Our range covers shampoos (gentle, sulphate-free, moisturising or anti-hair-loss type), conditioners, hair masks, leave-in treatments, hair oils and ends serums. You can start from an existing private label formula, develop a custom private label or ask for a custom formulation. All the ranges are manufactured on our site in Tunisia, with our own equipment, and production follows cosmetic Good Manufacturing Practice (ISO 22716).
A haircare formula also commits the regulatory file: a shampoo is rinsed off, a leave-in treatment stays in contact with the hair, and Regulation (EC) No 1223/2009 distinguishes these two categories. We prepare the product information files (PIF) and the CPNP notifications. We recommend defining the countries of sale from the brief, together with the target customers, the expected benefit, the selling price, the quantity and the budget, to prepare the corresponding supporting documents and packaging.
