Articles on private label and custom private label

Comparing private label, custom private label and custom formulation to choose the model that suits your project.

Private label and custom private label are two ways of selling cosmetics under your own name without writing a formula from scratch, but they involve neither the same budget nor the same timeline. This section helps pharmacies, distributors and young brands choose the model that suits them.

With private label, you start from an existing formula: we have more than 500 available and a launch takes 45 to 90 days. Custom private label, co-developed, takes rather 3 to 6 months, custom formulation 6 to 12 months. The article private label, custom private label or contract manufacturing compares these options point by point.

You will also find practical guides, for example for starting a range sold in parapharmacies, and benchmarks on small batches, negotiable with us from 100 to 200 units, useful for testing a product before committing to large volumes. Once your choice is made, the private label cosmetics manufacturer page describes how a project runs with our laboratory.

Reference article

Private label cosmetics: the complete guide to launching your brand

Private label and custom private label · 1 November 2026 · 13 min

Private label cosmetics means selling under your own name an existing formula, manufactured and filled by a laboratory. In Tunisia, it is the fastest route: at Oppenheimer Lab, allow 45 to 90 days, with small batches negotiable from 100 to 200 units. To sell in the European Union, you need a Responsible Person established in the EU, a PIF (Product Information File) and a CPNP notification before placing the product on the market.

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Private label and custom private label · 1 November 2026 · 8 min

Private label for parapharmacies: how to launch step by step

Yes, a health and beauty retailer can launch its own private label range without a pharmacist’s degree. It chooses an existing formula, made by a laboratory, and sells it under its own name. If it is the only one to put its name on the label, it becomes the Responsible Person under Regulation (EC) No 1223/2009. Allow 45 to 90 days for private label at Oppenheimer Lab, with small batches negotiable from 100 to 200 units.

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Private label and custom private label · 1 November 2026 · 9 min

White label, private label or contract manufacturing: what’s the difference?

White label, private label and contract manufacturing do not mean the same thing. The first two describe a commercial model and a level of formula customisation. Contract manufacturing describes a way of producing. A single project can combine all three. Outsourcing manufacturing does not automatically transfer Responsible Person status: the contract must settle this before launch.

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